Improving banking customer experience: learning from the challenger banks #ChartOfTheWeek
New research comparing user customer experiences for banks This study caught my attention since it highlights the digital disruption caused by challenger banks and how some industry incumbents have improved their performance, but others haven’t. This painstaking...
4 case studies show impact of Google’s latest core update
The May 2020 core update highlights how different types of businesses are affected. In the past, Google created and publicized named algorithm updates like ‘Panda’, ‘Penguin’ and ‘Hummingbird’ focused on introducing a major change to improve results quality. Google...
Introducing RACE: a practical framework to improve your digital marketing
The RACE Digital Marketing Planning Framework We created RACE to help digital marketers plan and manage their digital marketing activities in a more structured way since we found that many don’t have a well-formed digital marketing strategy. In this post, first...
6 non-traditional marketing tactics to grow your community
As more competitors on the landscape compete for keywords and “airspace”, it’s now more important than ever to explore new ways to engage and communicate with your target demographic and community Marketing has come a long way since those smoky days in the...
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