AR for customer engagement: when and how to use it right
The benefits of using Augmented Reality technology for better customer engagement All of us remember the famous Pokemon Go game and its insane popularity – but can marketers use the same technology to attract users and make them buy more? Apparently, the answer...
5 pricing tips to raise your e-commerce AOV
Perception matters when it comes to pricing. By applying a few principles of human perception to price presentation, you can craft your copywriting to maximize the perceived value in your prospect’s mind Lee Atwater is attributed as saying, ‘perception is...4 Tips to help you improve your website’s user experience and conversions
How do you make sure that your website’s user experience is on par with your visitors’ expectations? There is a very close relationship with a website’s user experience and the conversions you generate from it. Getting traffic to your website is only the first step;...
News Roundup 24th January 2020
Google has changed search listings related to featured snippets, e-commerce to grow by over 30% in five years, Google urged to rethink third-party cookie blocking, Netflix named favourite UK brand Google has dominated the news this week following its announcement that...
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