![Brand identity – what does it mean? [Models + examples]](https://thewebnerds.net/wp-content/uploads/2022/06/Brand-identity-matrix-1080x675.png)
by webnerds | Social Media Marketing
Make your brand identity the central organizing principle for everyone and everything in a company rather than just the products, services, logos and imagery Brands are assets that create sustainable wealth, both for businesses and wider society. Every successful...
by webnerds | Social Media Marketing
9 key differences between strategy vs tactics ‘What is the difference between strategy vs tactics?’ is one of the most common questions that ‘crops up’ when I’m running training workshops or discussing creating marketing plans with businesses. It’s no...
by webnerds | Social Media Marketing
7 strategies, tactics and tips to stand out. Plan your first 100 days on the job, as a new starter, to make an impact in your marketing career Starting a new job can be tough. In the first 100 days on the job, not only do you have to contend with the technical side of...
![Multichannel marketing strategy and planning [free digital template]](https://thewebnerds.net/wp-content/uploads/2022/05/Screenshot-2020-05-14-at-16.08.00-1080x675.png)
by webnerds | Social Media Marketing
What are the essential parts of a multichannel marketing plan template? Multichannel marketing, or omnichannel marketing, is the process of utilizing online and offline marketing communications channels to target and engage with your customers. As outlined in our...
![Web personas – best practices and examples [step by step guide]](https://thewebnerds.net/wp-content/uploads/2022/05/Persona-Research-Look-Inside.png)
by webnerds | Social Media Marketing
An introduction to best practices for using buyer web personas to create more customer-centric websites Creating personas of website visitors is a powerful technique for helping increase the usability and customer-centricity of a website as part of a user-centered...
