News Roundup 6th December 2019
Instagram introduces age check, creative professionals more productive ‘on-the-go’, Facebook suing over malicious ads, YouTube updates on borderline content efforts, Facebook announces new anti-discrimination ad measures This week has seen Instagram change...
key performance questions to structure digital marketing reports
Three steps to creating an insight-driven digital marketing report Monitoring, tracking and reporting on marketing campaigns is both an essential and valuable process that enables marketers to evaluate performance and understand what works, what could be improved and...
Which CX metrics to add to your marketing KPIs
Metrics are your marketing scorecard, which is why you need to ensure you’re tracking the right ones Metrics are the ‘scorecard’ of your digital marketing work. When these metrics, also known as key performance indicators (KPIs), are moving upwards, you’re...
One-fifth of marketers fear they lack sufficient GDPR training
Despite GDPR coming into effect over 18 months ago, new research shows that many marketers are still concerned about their organizations’ compliance It’s been just over 18 months since the enforcement date of the GDPR. The latest research from the DMA shows that...
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