A starter guide to creating webinars
Webinars are great for generating quality leads, building trust with an audience, reaching more people, and converting more leads into customers In an increasingly competitive market where consumers get hit with content from all sides, webinars allow you to offer them...
How best to grow your markets by translation and localization
Many businesses make the mistake of plunging ahead without due attention to translation quality or write something that proves offensive to the local mindset Often the most cost-effective way to grow your business is by entering foreign markets. But that’s...
Incremental measurement – advantage and opportunities
The scientific method of measuring marketing effectiveness As seasoned marketers, I’m sure you’ll be familiar with the quote (often attributed to John Wanamaker): “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” The...
How to use the BCG Matrix
Examples of using the BCG Matrix (Growth Market Share Matrix) to review your product portfolio What is the BCG Matrix? The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business...
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