First Look – Using Threads for Marketing

by webnerds | Social Media Marketing

What do marketers need to know and do? Exciting times for marketers who enjoy following how digital platforms evolve… It feels like 2008, as I said in my first post on Threads… Since I’ll be talking about it, amongst other trends, at a Digital...

How to create a PESTLE analysis for marketing planning

by webnerds | Social Media Marketing

Learn how to create a PESTLE analysis to identify threats and opportunities in the macro environment to guide your marketing planning You may have heard PESTLE mentioned when studying marketing theory or in your workplace. It is a powerful, yet simple, analysis tool...

Using AI for Email with a human touch: How marketers can leverage AI without sacrificing quality

by webnerds | Social Media Marketing

Maximizing the potential of AI in email marketing with our human expertise Picking a path through the ever-growing AI maze in email marketing is a challenge for today’s digital marketers. While AI tools offer efficiency and support, relying solely on them risks...

Using Google Analytics 4 reports to grow your business with digital marketing

by webnerds | Social Media Marketing

A tutorial covering our recommended process, report, tools and KPIs to grow your business By the time you read this, it’s likely that Google Analytics 3 or Universal Analytics (UA), whatever you call it, will be no more. Switching to Google Analytics 4 (GA4)...

Revenue model options for digital businesses

by webnerds | Social Media Marketing

Selecting the best revenue model options for your digital business A good revenue model is a proven technique used by digital businesses globally, from startups to global corporations, to generate income from traffic on their website, mobile apps, and via digital...