Which are the most important retail e-commerce traffic sources?

by webnerds | Social Media Marketing

Real-world data shows the most crucial sources of traffic for e-commerce websites E-commerce/online retail is a booming sector. But because the latest marketing techniques change so rapidly, it can be tricky to keep up with the latest trends whilst also keeping your...

Benchmarking your digital marketing capability

by webnerds | Social Media Marketing

Using capability maturity models to audit your digital maturity and set targets to improve digital marketing effectiveness We’ve been adding to our visual tools to help all members assess how well their businesses are adapting to using digital media and...

What is the difference between efficiency and effectiveness marketing measures?

by webnerds | Social Media Marketing

Efficiency vs effectiveness definition and explanation I think many would think the meaning of efficiency and effectiveness are similar terms for describing the performance of a business process. If so, think again, since whatever the type of process you really need...

What is a Digital strategy and how should it be structured?

by webnerds | Social Media Marketing

An introduction and examples of using a planned approach to business digitalization with examples In this article, you will learn what should be included in a digital strategy for a business and how to set goals and structure it. We will also explain the difference...

How to structure and set goals [Free marketing plan guide]

by webnerds | Social Media Marketing

What are the essential parts of a marketing plan template? A marketing plan is a strategic document that specifies your organization’s target markets, marketing objectives, programs and activities to achieve them, expected timescales, resources to be utilized,...