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Marketing plan 101: Create your plan in 7 simple steps

Marketing plan 101: Create your plan in 7 simple steps

by webnerds | Social Media Marketing

7 steps to creating an effective marketing plan A marketing plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date and reviewed infrequently… Research has shown that businesses with...
Define effective digital marketing KPIs to achieve your goals in 2022

Define effective digital marketing KPIs to achieve your goals in 2022

by webnerds | Social Media Marketing

Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using the RACE Framework to achieve a winning marketing strategy and YOY growth Digital Marketing KPIs or Key Performance Indicators are quantifiable goals that help you to track and...
The difference between paid owned and earned media

The difference between paid owned and earned media

by webnerds | Social Media Marketing

With the ever-rising importance of social media and online PR, marketers are rapidly adapting their methods of budgeting, reporting, and investing in paid owned and earned media to reach and engage their customers Investment in media is frequently grouped into the 3...
25 practical recommendations to implement

25 practical recommendations to implement

by webnerds | Social Media Marketing

Opportunities to grow business across the customer lifecycle There is always a huge interest in digital marketing trends and innovation in marketing around the turn of each year. 2022 will be no different, in fact, it’s particularly true since the pandemic has forced...
The 9 most important content marketing skills and tools you need to focus on in 2022

The 9 most important content marketing skills and tools you need to focus on in 2022

by webnerds | Social Media Marketing

Today, content marketing is one of the most effective forms of marketing. Find out how digital and content marketing managers can boost their content strategies in 2022 Businesses are using content marketing as a strategy to reach and convert prospects. But are they...
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