by webnerds | Social Media Marketing
The 5Is model from Forrester can help to structure your digital marketing Forrester is a well-established market research company focusing on business applications of digital technology and media and over the years, the team from Forrester have developed a number of...
by webnerds | Social Media Marketing
46% of marketers feel that retargeting is undervalued, so should you be using it? For us as marketers, the digital age is both a blessing and a curse. It is a blessing because it has never been easier to reach the target audience. It is a curse because everyone tries...
by webnerds | Social Media Marketing
Keeping track of every campaign and integrating their analytics is certainly not an easy task Cross-channel marketing focuses on providing the customer with a consistent experience while interacting with your brand across multiple channels. It is a powerful way of...
by webnerds | Social Media Marketing
Benchmarks of B2B webinar promotion and presentation Webinars are a key inbound marketing technique, particularly for business-to-business companies. Webinars can be used to support different audience engagement goals across the B2B marketing and sales funnel from...
by webnerds | Social Media Marketing
How to rank higher on Google and what to do if your traffic suddenly drops Everyone knows the importance of providing consistent and high-quality content on your website but determining what quality content actually looks like can be a bit tricky. Why? Because quality...
