by webnerds | Social Media Marketing
From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data to inform your marketing strategy When identifying specific marketing objectives to support your long-term goals, it is common...
by webnerds | Social Media Marketing
Sustainable marketing is a great way to promote the eco-friendly aspects of your company, as long as you get it right It’s natural for a business to use all of its genetic makeup to promote itself and stand out in its market. For example, SMEs frequently use...
by webnerds | Social Media Marketing
Create a co-ordinated ‘always-on’ digital marketing strategy for the whole customer lifecycle to boost conversions and retention It’s no secret that engaging your customers is crucial to achieving continued sales, and it’s also well known that...
by webnerds | Social Media Marketing
Evaluating technology options for innovation in marketing – do you know your Hype Cycles? If you’re involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology innovations are...
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by webnerds | Social Media Marketing
Keyword research data reveals the SEO CTR rewards for top of SERP rankings in Google. Inform your SEO marketing strategy with the latest trends You often hear company owners saying “I want to rank top” for their target keywords. Although this may be an unrealistic...
by webnerds | Social Media Marketing
How to select the 5 best marketing channels from 30+ alternatives Small businesses have particularly limited resources whether it is people or budget, so it’s crucial to select the most cost-effective communications to invest in. That means, free and low-cost...
