by webnerds | Social Media Marketing
Your ultimate guide to creating a user journey map with step-by-step instructions, a template, and an example to follow Creating a user journey map has many benefits for both your users and your team. A journey map will help you discover friction points for the user...
by webnerds | Social Media Marketing
What are the differences in digital marketing for business-to-business compared to business-to-consumer audiences? Since working in digital marketing I have found that much of the discussion and examples of digital marketing focus on B2C marketers and well-known big...
by webnerds | Social Media Marketing
Planning how companies communicate with customers has always been an important aspect of marketing strategy. But the introduction of new omnichannel marketing technologies in the era of digital disruption makes it even more crucial today The pace of innovation...
![Brand identity – what does it mean? [Models + examples]](https://thewebnerds.net/wp-content/uploads/2022/06/Brand-identity-matrix-1080x675.png)
by webnerds | Social Media Marketing
Make your brand identity the central organizing principle for everyone and everything in a company rather than just the products, services, logos and imagery Brands are assets that create sustainable wealth, both for businesses and wider society. Every successful...
by webnerds | Social Media Marketing
9 key differences between strategy vs tactics ‘What is the difference between strategy vs tactics?’ is one of the most common questions that ‘crops up’ when I’m running training workshops or discussing creating marketing plans with businesses. It’s no...
by webnerds | Social Media Marketing
7 strategies, tactics and tips to stand out. Plan your first 100 days on the job, as a new starter, to make an impact in your marketing career Starting a new job can be tough. In the first 100 days on the job, not only do you have to contend with the technical side of...
