Strategy vs tactics for marketing – why the difference

by webnerds | Social Media Marketing

9 key differences between strategy vs tactics ‘What is the difference between strategy vs tactics?’ is one of the most common questions that ‘crops up’ when I’m running training workshops or discussing creating marketing plans with businesses. It’s no...

How to make an impact in your first 100 days in a new job

by webnerds | Social Media Marketing

7 strategies, tactics and tips to stand out. Plan your first 100 days on the job, as a new starter, to make an impact in your marketing career Starting a new job can be tough. In the first 100 days on the job, not only do you have to contend with the technical side of...

Multichannel marketing strategy and planning [free digital template]

by webnerds | Social Media Marketing

What are the essential parts of a multichannel marketing plan template? Multichannel marketing, or omnichannel marketing, is the process of utilizing online and offline marketing communications channels to target and engage with your customers. As outlined in our...

Web personas – best practices and examples [step by step guide]

by webnerds | Social Media Marketing

An introduction to best practices for using buyer web personas to create more customer-centric websites Creating personas of website visitors is a powerful technique for helping increase the usability and customer-centricity of a website as part of a user-centered...

5 must-haves in you digital product roadmap [Downloadable examples]

by webnerds | Social Media Marketing

You need a digital product roadmap so your team doesn’t get lost in the tactical weeds. Here’s what a great one looks like. As Lewis Carroll famously said, ‘if you don’t know where you’re going, any road will get you there.’ When it comes to digital product planning,...

best practices for new businesses [7 top tips]

by webnerds | Social Media Marketing

Marketing is crucial for businesses of all shapes and sizes, no matter your budget size. Read on to find out more about digital marketing for startups Interested in digital marketing for startups? So you recently started a business. Or maybe you have a small business...