How effective is your marketing? [4 techniques for success]

by webnerds | Social Media Marketing

Audit your digital media effectiveness to build stronger campaigns and an efficient marketing funnel in 2022 Reviewing your use of digital media is a crucial starting point for creating or optimizing your digital marketing strategy. But how do you tune in and...

Paid social media vs organic: Your essential social strategy

by webnerds | Social Media Marketing

Paid vs organic social media strategy: Your planning essentials Both organic and paid social media landscapes are constantly evolving. New networks rise to prominence (e.g. TikTok), new technology increases user participation and real-time content (e.g. Periscope) and...

Campaign analysis tools and templates for your marketing strategy

by webnerds | Social Media Marketing

Review your campaigns to learn how you can improve your marketing performance with our marketing campaign analysis tools The process of setting up, brainstorming, planning, and ultimately delivering digital marketing campaigns is an exhausting, challenging, yet fun...

Your 2022 marketing budget 8 simple budget templates I Smart Insights

by webnerds | Social Media Marketing

How to strategically manage your marketing spend in 2022 with 8 integrated marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs and monitoring success is great, but if you’re not tracking your ROI per...

The marketing agency capabilities review matrix [Strategic plan framework]

by webnerds | Social Media Marketing

Review where your marketing agency is at and the next steps you should take with our new tool A question I have been asked when I work with agencies to grow their digital marketing services is ‘how can we benchmark our approach to growing our digital services?’ It all...

Digital Transformation: Structuring digital marketing teams

by webnerds | Social Media Marketing

Review how to integrate digital marketing into your marketing team’s structure through Digital Transformation The latest Smart Insights research study shows how common Digital Transformation projects or programme are today with 30% already having a programme up...