by webnerds | Social Media Marketing
Sources to research the importance of digital marketing in your industry sector Are you investing sufficiently in digital communications? It pays to keep a check on the popularity of digital communications techniques as they become ever more important to running a...
by webnerds | Social Media Marketing
Three Go-to-Market models to help you strategize, plan and deliver Business and marketing go-to-market strategy is an essential component in the delivery of any successful product, service, or promotional launch/campaign. We’ve written extensively at Smart Insights...
by webnerds | Social Media Marketing
The worldwide pandemic has increased the need for businesses to adopt more sophisticated digital marketing technology. This has led to an increased move to online software solutions that may have not been needed before. Businesses of all sizes have had to quickly...
by webnerds | Social Media Marketing
How to create a product launch marketing plan using the RACE Framework You are working during one of the most entrepreneurial eras in history. Thanks to digital media, launching a product to a global audience has never been so manageable. Equally, competition has...
![Average CTRs for Search, Display and social [latest stats and charts]](https://thewebnerds.net/wp-content/uploads/2022/03/Google-Search-Ad-clicks-YOY.png)
by webnerds | Social Media Marketing
US, Europe, and Worldwide ad clickthrough rates statistics comparing display ads to paid social and Google Ads average CTRs I’ve put this compilation together to help marketing professionals create direct response conversion models for digital marketing...
by webnerds | Social Media Marketing
AIDA model explained: Examples and tips for using this strategic marcomms planning model the real world The AIDA model, tracing the customer journey through Awareness, Interest, Desire and Action, is perhaps the best-known marketing model amongst all the classic...
