by webnerds | Social Media Marketing
Use the honeycomb model to help inform your social media strategy Back in 2011, a group of professors from Canada; Jan Kietzmann, Kristopher Hermkens and Ian McCarthy created the Honeycomb Model to review social media effectiveness, looking at reasons why users engage...
by webnerds | Social Media Marketing
A quick guide to different types of advertising for different purposes This article explores different types of advertising online. Which ones are effective? Which among them actually help businesses reach their bottom line and business goals? In Digital Marketing:...
by webnerds | Social Media Marketing
Learn how you can use the Product Life Cycle (PLC) marketing model to project changes in the perception and use of your products The Product Life Cycle describes the stages of a product from launch to being discontinued. It is a strategy tool that helps companies plan...
by webnerds | Social Media Marketing
An integrated marketing strategy means every element of your marketing plan must contribute towards your vision for the business, or be cut out of the day to day workload Lack of integration between strategic vision and the tactics needed to get there is a problem I...
by webnerds | Social Media Marketing
Marketing plan integrating the RACE Framework alongside PR Smith’s SOSTAC® planning model Given the increasingly omnichannel nature of marketing today, applying an effective, data-driven approach to your marketing strategy is more important than ever. But it can...
by webnerds | Social Media Marketing
Audit your digital media effectiveness to build stronger campaigns and an efficient marketing funnel in 2022 Reviewing your use of digital media is a crucial starting point for creating or optimizing your digital marketing strategy. But how do you tune in and...
