by webnerds | Social Media Marketing
An example of how to structure a digital marketing strategy plus examples from other sectors We launched Smart Insights in 2010, to help marketers develop digital marketing strategies, since we saw that many businesses faced the challenge of where to start when...
by webnerds | Social Media Marketing
Do you, or your organization use SOPs for digital marketing activities? You may not have heard of SOPs, since the technique seems to be more widely used in the US and in markets where the sales process is more technical (think E-commerce or B2B rather than consumer...
![Integrated marketing strategy framework [free template]](https://thewebnerds.net/wp-content/uploads/2024/04/E-commerce-growth-customer-lifecycle-1080x675.png)
by webnerds | Social Media Marketing
Why use a framework to create an integrated marketing strategy? I believe that implementing a digital marketing strategy framework to follow is essential to ensure the success of your integrated marketing strategy. Importantly by agreeing on a marketing plan structure...
by webnerds | Social Media Marketing
From the obvious tools like ChatGPT and Google Gemini to the less obvious like Perplexity, Pi, Poe and more! As you’ll know, ‘GenAI’ rose to prominence with the launch of ChatGPT from OpenAI in late 2022. Since then, many other less well-known tools...
![What is Integrated Marketing? [Definition and case studies]](https://thewebnerds.net/wp-content/uploads/2024/03/Brand-awareness.png)
by webnerds | Social Media Marketing
Examples and definitions of integrated marketing today. Find out why integrated omnichannel marketing is essential to the success of your business Without getting too Aristotelian, with marketing, the whole is most certainly more than the sum of its parts – when...
by webnerds | Social Media Marketing
Guidance on the latest digital media legal compliance legislations for social media and online marketing As marketers, we create social and digital content which are published across a diverse range of media. From mobile apps, AMPS, and websites, to emails, social...
