![Average CTRs for Search, Display and social [latest stats and charts]](https://thewebnerds.net/wp-content/uploads/2022/03/Google-Search-Ad-clicks-YOY.png)
by webnerds | Social Media Marketing
US, Europe, and Worldwide ad clickthrough rates statistics comparing display ads to paid social and Google Ads average CTRs I’ve put this compilation together to help marketing professionals create direct response conversion models for digital marketing...
by webnerds | Social Media Marketing
AIDA model explained: Examples and tips for using this strategic marcomms planning model the real world The AIDA model, tracing the customer journey through Awareness, Interest, Desire and Action, is perhaps the best-known marketing model amongst all the classic...
by webnerds | Social Media Marketing
Use the honeycomb model to help inform your social media strategy Back in 2011, a group of professors from Canada; Jan Kietzmann, Kristopher Hermkens and Ian McCarthy created the Honeycomb Model to review social media effectiveness, looking at reasons why users engage...
by webnerds | Social Media Marketing
A quick guide to different types of advertising for different purposes This article explores different types of advertising online. Which ones are effective? Which among them actually help businesses reach their bottom line and business goals? In Digital Marketing:...
by webnerds | Social Media Marketing
Learn how you can use the Product Life Cycle (PLC) marketing model to project changes in the perception and use of your products The Product Life Cycle describes the stages of a product from launch to being discontinued. It is a strategy tool that helps companies plan...
by webnerds | Social Media Marketing
An integrated marketing strategy means every element of your marketing plan must contribute towards your vision for the business, or be cut out of the day to day workload Lack of integration between strategic vision and the tactics needed to get there is a problem I...
