How to prove the value you can’t accurately measure

by webnerds | Social Media Marketing

As a marketer, you believe in what you’re doing, but it’s difficult to measure results, so how can you measure marketing ROI? When your company engages in many activities to improve results, it can be difficult to prove the effectiveness of some activities....

Six tips (and tools) to building a world-class remote marketing team

by webnerds | Social Media Marketing

Working from home does require a certain approach to be effective, but if you get it right, you can build an effective remote marketing team With more of us working from home than ever before, use these top tips to build a remote marketing team so you can keep your...

Content marketing plan: 4 simple steps to success

by webnerds | Social Media Marketing

Learn the 4 steps to creating a content marketing plan, with our content planning template and the RACE Framework To help you develop a content marketing plan or review existing methods, I thought it could be helpful to share some of the planning techniques applied in...

Marketing strategy manifesto [10 recommendations]

by webnerds | Social Media Marketing

What’s needed to build a strong marketing strategy? Creating a winning marketing strategy that takes advantage of the key marketing opportunities available today is challenging because of the pace of change and continuous hype. Smart Insights offers marketing...

The Ansoff Model [Marketing strategy matrix]

by webnerds | Social Media Marketing

The Ansoff Model is a matrix that helps marketing leaders identify business growth opportunities for their marketing strategies in a challenging market What is the Ansoff Model? Also referred to as the Ansoff matrix, due to its grid format, the Ansoff Model helps...

How to market a manufacturing company [tools and templates]

by webnerds | Social Media Marketing

The manufacturing industry is experiencing rapid change. Catch up on the latest trends and innovations in this sector plus what we’ve learned about how to market a manufacturing company in 2021 Around the world, manufacturing marketers and managers are rapidly...