by webnerds | Social Media Marketing
Conversational marketing can introduce personalization across the buyer journey, leading to better results Only 22% of customers are happy with the level of personalization in digital retail. However, conversational marketing could offer true 1:1 personalization at...
by webnerds | Social Media Marketing
Learn how the PESTLE analysis model can help you assess your business’ place in a variety of environments PESTLE is one of a well-known series of acronyms used in business and marketing planning which summarizes how to review the broader forces, sometimes known as the...
by webnerds | Social Media Marketing
Google and Facebook plan to offer SMBs ad credits to support them during the coronavirus pandemic. This is what you need to know to secure your share On Friday the 27th of March, Google announced that they will be offering ad credits for small-to-medium sized...
by webnerds | Social Media Marketing
Practical steps marketers can take to enhance their curious instincts Marketers are a naturally curious bunch and are keen to learn new skills to improve their marketing performance. To work in such a varied, multidisciplinary field, you have to be interested in...
by webnerds | Social Media Marketing
The importance of continuous learning during digital transformation The landscape of today’s workplace isn’t what it was twenty years ago. Today’s environment is both fast-paced and competitive, which makes it all the more important that employers find a way to keep...
by webnerds | Social Media Marketing
A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of creating a content marketing...
