by webnerds | Social Media Marketing
If you’re using AIDA, DRIP, To/Mo/BoFu, STP, or any marketing mix models, but not integrating RACE, you may be missing out At Smart Insights, we are proud to champion our internationally acclaimed, practical, strategic RACE Framework of Plan, Reach, Act,...
![How to create a marketing campaign plan with ChatGPT [4 steps]](https://thewebnerds.net/wp-content/uploads/2024/06/Screenshot-2024-06-13-at-12.57.41-787x675.png)
by webnerds | Social Media Marketing
Prompt AI-generated campaign insights on marketing strategy, optimization, audience analysis, and performance metrics We all know that feeling of staring at a blank screen. Maybe you have an idea but you don’t know how to articulate it. Or maybe you’re...
by webnerds | Social Media Marketing
An example of how to structure a digital marketing strategy plus examples from other sectors We launched Smart Insights in 2010, to help marketers develop digital marketing strategies, since we saw that many businesses faced the challenge of where to start when...
by webnerds | Social Media Marketing
Do you, or your organization use SOPs for digital marketing activities? You may not have heard of SOPs, since the technique seems to be more widely used in the US and in markets where the sales process is more technical (think E-commerce or B2B rather than consumer...
![Integrated marketing strategy framework [free template]](https://thewebnerds.net/wp-content/uploads/2024/04/E-commerce-growth-customer-lifecycle-1080x675.png)
by webnerds | Social Media Marketing
Why use a framework to create an integrated marketing strategy? I believe that implementing a digital marketing strategy framework to follow is essential to ensure the success of your integrated marketing strategy. Importantly by agreeing on a marketing plan structure...
by webnerds | Social Media Marketing
From the obvious tools like ChatGPT and Google Gemini to the less obvious like Perplexity, Pi, Poe and more! As you’ll know, ‘GenAI’ rose to prominence with the launch of ChatGPT from OpenAI in late 2022. Since then, many other less well-known tools...
