by webnerds | Social Media Marketing
Discover your top customer experience (CX) issues quickly How do your customers, both current and prospective, really feel about the experience they’re having with your brand? How can you best measure this? In this post, I share three cost-effective analysis...
by webnerds | Social Media Marketing
Use our updated digital marketing tools infographic to manage how you use marketing technology As marketers today, we’re fortunate to have a huge number of free and low-cost tools to give us insight about our customers, competitors and market. They also help us...
by webnerds | Social Media Marketing
Highlights, insights, and lessons from some of Smart Insights’ best marketing guides The world of marketing is constantly changing and modern marketers are expected to have an increasingly diverse set of knowledge and skills. Although the internet offers a vast wealth...
by webnerds | Social Media Marketing
The 5Is model from Forrester can help to structure your digital marketing Forrester is a well-established market research company focusing on business applications of digital technology and media and over the years, the team from Forrester have developed a number of...
by webnerds | Social Media Marketing
46% of marketers feel that retargeting is undervalued, so should you be using it? For us as marketers, the digital age is both a blessing and a curse. It is a blessing because it has never been easier to reach the target audience. It is a curse because everyone tries...
by webnerds | Social Media Marketing
Keeping track of every campaign and integrating their analytics is certainly not an easy task Cross-channel marketing focuses on providing the customer with a consistent experience while interacting with your brand across multiple channels. It is a powerful way of...