by webnerds | Social Media Marketing
Employee engagement has been shown to impact many different areas within an organization with three primary areas being performance, retention, and revenue The shift of employee engagement to disengagement often comes down to a mismatch between employee expectations...
by webnerds | Social Media Marketing
With no need to invest in inventory, the popularity of digital products is growing enormously Creating and selling digital products is one of the best ways to monetize a website. Over two billion people are expected to buy digital products in 2020, which indicates...
by webnerds | Social Media Marketing
Google is transforming from a search engine to an answer engine, which you should use to shape your SEO strategy for the year ahead These days we are witnessing the biggest evolution of Google as we know it. Google is transforming from a search engine to an answer...
by webnerds | Social Media Marketing
Statistics on Search Engine Marketing usage and adoption to inform your search engine marketing strategies and tactics Statistics help us turn data into information, allowing us to make informed and rational decisions and that’s exactly the purpose of this...
by webnerds | Social Media Marketing
An example of reviewing your marketing capabilities using the McKinsey 7S framework The McKinsey 7S model is a useful framework for reviewing an organization’s marketing capabilities from different viewpoints. Developed by Tom Peters and Robert Waterman during their...
by webnerds | Social Media Marketing
ABM creates “markets of one” based on specific accounts, allowing you to make your marketing efforts highly specific and personal The B2B sales cycle can be a long journey with many twists and turns in the road. For example, when you’re selling a complex service or...
