by webnerds | Social Media Marketing
Mistakes happen but there are many that can be avoided when it comes to digital marketing plans. Being aware of common mistakes can help you steer clear of them Even the top marketing gurus can implement bad marketing strategies if they don’t pay attention to the...
by webnerds | Social Media Marketing
As regular SEO techniques improve your global ranking, local SEO improves the ranking of your brand in your area, helping those who live close to your location find your business easier Local SEO represents a series of steps that allow your content to reach online...
by webnerds | Social Media Marketing
Customers are more likely to return to a brand that provides good customer service, both before and after sales Enhancing your customer experience can help you drive more growth for your business. Customers are more likely to return to a brand that provides good...
by webnerds | Social Media Marketing
Personalization offers great opportunities for retailers to improve relevance across the customer journey Successful e-commerce marketing today requires consideration of the full customer path-to-purchase, shown below across the Smart Insights RACE planning framework....
by webnerds | Social Media Marketing
Insights, tips and advice on personal branding from Rita Clifton CBE For many people within the marketing world, Rita Clifton is regarded as one of the definitive ‘brand gurus’. Her authority in the field of branding is impressive, with previous roles including Vice...
by webnerds | Social Media Marketing
Written content and infographics offer a range of benefits for digital marketers, but which is best for conversion rate optimization? While many may argue that written content cannot go head to head with infographics, its importance in conversion rate optimization...