by webnerds | Social Media Marketing
Christmas advertising is bigger than ever, but are brands delivering festive cheer this year? We’ve taken a look at the biggest Christmas adverts from 2019 It seems like Christmas advertising starts earlier every year, with brands determined to make an impact...
by webnerds | Social Media Marketing
When hyper-personalized emails miss the mark, they aren’t just ineffective — they’re downright unsettling. To assess the effectiveness of personalization, my company conducted a real-world experiment. We paid a couple thousand dollars for a couple hundred...
by webnerds | Social Media Marketing
Did you notice a disconnect between your click-through rate and conversion rate? It’s time to check the issues and optimize your website Generating customers through digital marketing is now one of the most popular tactics for promoting your brand. Popular, but not...
by webnerds | Social Media Marketing
Social media is one of the best ways to reach your millennial audience, but what should your social media strategy include in order to engage this demographic? Brands have stopped considering social media to be just like any other medium of communication since...
by webnerds | Social Media Marketing
Getting website personalization right is hard and I bet you are sick of being told otherwise I don’t blame marketers for trying to tell you differently of course. It’s immensely frustrating for them too – knowing just how valuable personalization can be and knowing...
by webnerds | Social Media Marketing
No holiday shopping season is the same, but this year’s trends can help you prepare next year’s tactics Despite being a US tradition, “Black Friday” kicks off the official holiday shopping season for buyers around the globe. But marketers know the promotional season...