by webnerds | Social Media Marketing
How to strategically manage your marketing budget with 8 integrated marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs and monitoring success is great, but if you’re not tracking budget or ROI per...
by webnerds | Social Media Marketing
Chart of the week: 77% of online minutes in the UK are spent on mobile, showing that mobile-optimized marketing really is a must The amount of time people are spending online is on the rise, with most opting to access the web via mobile. The vast majority of...
by webnerds | Social Media Marketing
Defining the scope of digital marketing using the ‘5Ds of Digital’ and the Smart Insights RACE planning framework My recent blog post on digital marketing trends shows the latest innovations, but here we go back to basics to define digital marketing. This...
by webnerds | Social Media Marketing
A digital marketing team management tool to help marketers of any level make long-term professional development plans Whether you are looking to plan your future career or are managing a team, it’s worth having an idea of the latest career opportunities in digital...
by webnerds | Social Media Marketing
What are the essential parts of a campaign plan template? The purpose of a marketing campaign plan is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has an...
by webnerds | Social Media Marketing
Google updating political advertising policies, Snapchat announces all political ads are fact-checked, Instagram further roles out like count ban, Twitter testing tweet scheduling in-app, Snapchat introducing longer un-skippable ads, Twitter launches new Conversation...
