by webnerds | Social Media Marketing
Social media done well is your absolute best shot at getting even closer to the most important people for your business By embracing today’s social media trends, you’ll open a direct line of communication with your everyday audiences, channeling both...
by webnerds | Social Media Marketing
What AI-based tools and digital marketing techniques should businesses from small to large be considering? I’ve been fortunate to be involved in digital marketing for over 25 years now. The opportunities presented by AI recently are the most exciting developments that...
by webnerds | Social Media Marketing
A three-step approach for your retail strategy: stand out and win more retail sales in 2024 It’s no secret that the last few years have caused chaos for retailers globally. To survive you need a robust retail strategy that focuses on long-term and short-term profit...
by webnerds | Social Media Marketing
Benchmark your use of AI with other businesses Despite the recent hype around ChatGPT, the opportunities for using AI in marketing are far from new. We have been advising on using AI for marketing since at least 2017 when we first recommended businesses consider these...
by webnerds | Social Media Marketing
Why you need to rethink your B2B marketing strategy to keep up with the pace of change Let’s start with addressing the status quo. For a long time, tried and tested B2B marketing strategies have been based around a linear model, where activities aim to gather...
![Developing a strong digital brand identity based on research [omnichannel]](https://thewebnerds.net/wp-content/uploads/2023/09/pop-fit-scaled-1080x675.jpeg)
by webnerds | Social Media Marketing
How to research and optimize strategic brand development. Creating a strong omnichannel brand identity based on research Brand identity is often misunderstood as simply picking a color palette and a logo. In reality, this is just one element of brand development...
