by webnerds | Social Media Marketing
Why you need to rethink your B2B marketing strategy to keep up with the pace of change Let’s start with addressing the status quo. For a long time, tried and tested B2B marketing strategies have been based around a linear model, where activities aim to gather...
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by webnerds | Social Media Marketing
How to research and optimize strategic brand development. Creating a strong omnichannel brand identity based on research Brand identity is often misunderstood as simply picking a color palette and a logo. In reality, this is just one element of brand development...
by webnerds | Social Media Marketing
How do direct-to-consumer businesses establish themselves in a competitive market? We look at how D2C businesses leverage owned data to reach and engage directly with consumers In recent years, brands have realized the merits of owned and self-operated...
by webnerds | Social Media Marketing
Find out how to use the RACE Framework to optimize a more people-centric approach to marketing for manufacturing In manufacturing, marketing enables you to connect with both wholesalers and distributors, ensuring that your product reaches your customers. However, as...
by webnerds | Social Media Marketing
Actionable steps to prepare for the future of marketing Digital marketing today is complex and it’s inevitable it will get more complex in the future as new technologies and platforms emerge. Take the recent rapid adoption and interest in Instagram Threads and Open AI...
by webnerds | Social Media Marketing
How to structure your software go-to-market strategy using Smart Insights’ Opportunity Strategy Action framework When planning to go live with a new product or service, it’s important to have a clear idea of how and when you will launch. This is particularly true for...
