Omnichannel customer revolution: 3 keys for your strategy

by webnerds | Social Media Marketing

Planning how companies communicate with customers has always been an important aspect of marketing strategy. But the introduction of new omnichannel marketing technologies in the era of digital disruption makes it even more crucial today The pace of innovation...

Brand identity – what does it mean? [Models + examples]

by webnerds | Social Media Marketing

Make your brand identity the central organizing principle for everyone and everything in a company rather than just the products, services, logos and imagery Brands are assets that create sustainable wealth, both for businesses and wider society. Every successful...

Strategy vs tactics for marketing – why the difference

by webnerds | Social Media Marketing

9 key differences between strategy vs tactics ‘What is the difference between strategy vs tactics?’ is one of the most common questions that ‘crops up’ when I’m running training workshops or discussing creating marketing plans with businesses. It’s no...

How to make an impact in your first 100 days in a new job

by webnerds | Social Media Marketing

7 strategies, tactics and tips to stand out. Plan your first 100 days on the job, as a new starter, to make an impact in your marketing career Starting a new job can be tough. In the first 100 days on the job, not only do you have to contend with the technical side of...

Multichannel marketing strategy and planning [free digital template]

by webnerds | Social Media Marketing

What are the essential parts of a multichannel marketing plan template? Multichannel marketing, or omnichannel marketing, is the process of utilizing online and offline marketing communications channels to target and engage with your customers. As outlined in our...