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How to hyper-target audiences to effectively localize a national campaign

by webnerds | Social Media Marketing

Marketers who are willing to take a hands-on approach can achieve dramatic results with personalized data strategies Regardless of what your short- or long-term business goals are, an imperative part of achieving success is knowing who your prime audience and...
What email content do your consumers want to receive?

What email content do your consumers want to receive?

by webnerds | Social Media Marketing

Chart of the week: Discounts, receipts and advanced notice of products/sales are the top performers for email content according to customers, but marketers are not following suit in their email comms The Data & Marketing Association (DMA) published its Marketer...

How do mature consumers respond to email marketing? [Infographic]

by webnerds | Social Media Marketing

Insights from the Data & Marketing Association’s head of insight, Tim Bond, reveals email attitudes and behaviours among demographics over 45 years old The technological world that we live and work in continues to evolve, seemingly offering new ways to engage...
How brand management can be enhanced in the age of AI

How brand management can be enhanced in the age of AI

by webnerds | Social Media Marketing

Artificial Intelligence (AI) has actively taken the world by storm. More and more businesses are now planning to leverage AI to develop brand management strategies as a fundamental part of their vision and mission Meanwhile, AI is slowly but steadily becoming more...
7 tactics to help you stand out as a marketer and get better jobs

7 tactics to help you stand out as a marketer and get better jobs

by webnerds | Social Media Marketing

As a marketer, getting better jobs will be a target at one point in your career. Of course, a great job could mean different things to different people To some, a better job means better pay. To some, it’s better flexibility at work. To some, it’s the ability to take...
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