by webnerds | Social Media Marketing
Amazon’s business strategy, revenue model and culture of metrics: a history I’ve used Amazon as a case study in my books for nearly 20 years now since I think all types of businesses can learn from their digital business strategy. From startups and small...
by webnerds | Social Media Marketing
Spinning is not writing. Spinning is not about content quality. It’s putting your original content into a translation machine, pressing a button, and spinning it into a different language, so that it makes money for you Remember Rumpelstiltskin, the cranky little...
by webnerds | Social Media Marketing
Applying common sense when optimizing your content for SEO and readers Myths of good and bad practices in online marketing tend to be shared and reshared and can become self-perpetuating, so it can be confusing for newcomers to online marketing to understand what will...
by webnerds | Social Media Marketing
With the channels skills-gap currently estimated at 13%, whether you are looking to change company/function or keep progressing in the career you already have, building up your channel-specific skills will help you bring the right skills to the table While we’re...
by webnerds | Social Media Marketing
Legislation from Facebook and advice from Google to inform your marcomms. Plus, from Dyson to Prada, discover the manufacturers stepping up amidst COVID-19 pandemic Guidance for navigating your campaigns through COVID-19 Google has published guidance for marketers on...
