Multichannel marketing strategy and planning [free digital template]

by webnerds | Social Media Marketing

What are the essential parts of a multichannel marketing plan template? Multichannel marketing, or omnichannel marketing, is the process of utilizing online and offline marketing communications channels to target and engage with your customers. As outlined in our...

Web personas – best practices and examples [step by step guide]

by webnerds | Social Media Marketing

An introduction to best practices for using buyer web personas to create more customer-centric websites Creating personas of website visitors is a powerful technique for helping increase the usability and customer-centricity of a website as part of a user-centered...

5 must-haves in you digital product roadmap [Downloadable examples]

by webnerds | Social Media Marketing

You need a digital product roadmap so your team doesn’t get lost in the tactical weeds. Here’s what a great one looks like. As Lewis Carroll famously said, ‘if you don’t know where you’re going, any road will get you there.’ When it comes to digital product planning,...

best practices for new businesses [7 top tips]

by webnerds | Social Media Marketing

Marketing is crucial for businesses of all shapes and sizes, no matter your budget size. Read on to find out more about digital marketing for startups Interested in digital marketing for startups? So you recently started a business. Or maybe you have a small business...

How effective is your marketing? [4 techniques for success]

by webnerds | Social Media Marketing

Audit your digital media effectiveness to build stronger campaigns and an efficient marketing funnel in 2022 Reviewing your use of digital media is a crucial starting point for creating or optimizing your digital marketing strategy. But how do you tune in and...

Paid social media vs organic: Your essential social strategy

by webnerds | Social Media Marketing

Paid vs organic social media strategy: Your planning essentials Both organic and paid social media landscapes are constantly evolving. New networks rise to prominence (e.g. TikTok), new technology increases user participation and real-time content (e.g. Periscope) and...