The Ansoff Model [Marketing strategy matrix]

by webnerds | Social Media Marketing

The Ansoff Model is a matrix that helps marketing leaders identify business growth opportunities for their marketing strategies in a challenging market What is the Ansoff Model? Also referred to as the Ansoff matrix, due to its grid format, the Ansoff Model helps...

How to market a manufacturing company [tools and templates]

by webnerds | Social Media Marketing

The manufacturing industry is experiencing rapid change. Catch up on the latest trends and innovations in this sector plus what we’ve learned about how to market a manufacturing company in 2021 Around the world, manufacturing marketers and managers are rapidly...

Manufacturing marketing in the age of digital transformation [Report]

by webnerds | Social Media Marketing

Manufacturers are rapidly adapting their marketing strategies in the age of digital disruption. How do your digital marketing capabilities compare? In this article, I will be reviewing the state of digital transformation in the manufacturing sector. I will give...

A starter guide to creating webinars

by webnerds | Social Media Marketing

Webinars are great for generating quality leads, building trust with an audience, reaching more people, and converting more leads into customers In an increasingly competitive market where consumers get hit with content from all sides, webinars allow you to offer them...

How best to grow your markets by translation and localization

by webnerds | Social Media Marketing

Many businesses make the mistake of plunging ahead without due attention to translation quality or write something that proves offensive to the local mindset Often the most cost-effective way to grow your business is by entering foreign markets. But that’s...

Incremental measurement – advantage and opportunities

by webnerds | Social Media Marketing

The scientific method of measuring marketing effectiveness As seasoned marketers, I’m sure you’ll be familiar with the quote (often attributed to John Wanamaker): “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” The...