by webnerds | Social Media Marketing
Examples of using the BCG Matrix (Growth Market Share Matrix) to review your product portfolio What is the BCG Matrix? The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business...
by webnerds | Social Media Marketing
The RACE Digital Marketing Planning Framework We created RACE to help digital marketers plan and manage their digital marketing activities in a more structured way since we found that many don’t have a well-formed digital marketing strategy. In this post, first...
by webnerds | Social Media Marketing
A single bad review can have a huge impact on your business, which is why customer service is key. A customer journey map can help improve conversion Are you facing issues while trying to provide a stellar customer experience? The onus is on the businesses to rectify...
by webnerds | Social Media Marketing
Top tips for making a quick but effective content audit One of the common themes I continually revisit in my work and writing is the proliferation and abundance of content. For brands looking to use content, and content marketing more specifically, to reach and engage...
by webnerds | Social Media Marketing
What are the essential parts of a business plan template? Understanding and creating different types of marketing plans and knowing when they are needed is essential to creating a thriving business. But it can be difficult to know which type of plan to use when and...
by webnerds | Social Media Marketing
What kind of marketing strategy should you adopt to reach potential clients? Venngage surveyed 100 consultants and freelancers to find out which ones worked, and which didn’t Creating a foolproof marketing strategy that will land your clients isn’t always an easy...
