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7 elements of an effective inbound marketing strategy

7 elements of an effective inbound marketing strategy

by webnerds | Social Media Marketing

A step-by-step guide to producing a plan that will attract, engage and delight customers Building a strong brand, attracting new prospects and retaining customers requires a strong integrated marketing strategy. This will use a combination of both outbound (push) and...
Improving UX: Are enterprise e-commerce platforms winning the race?

Improving UX: Are enterprise e-commerce platforms winning the race?

by webnerds | Social Media Marketing

Modern e-commerce platforms offer a smoother user experience and cover the entire customer journey. Enterprise e-commerce software has remained synonymous with age-old, unwieldy applications. It is easy to consider them a hindrance to both creativity and productivity....
How your brand communication could be costing you leads

How your brand communication could be costing you leads

by webnerds | Social Media Marketing

Effective communication and thoughtful design generates huge success for gaining new customers and improving retention rates Have you ever wondered how brands grow as large and as well known as they do? From companies like Google to Starbucks, their names are known,...

Understanding the impact of culture on marketing content

by webnerds | Social Media Marketing

Understanding differences in culture can help you build more effective content to reach beyond borders You only need to travel abroad or spend time with people who don’t come from the same place as you to see the impact of culture. The way a person acts, interprets or...
Capture more abandoned carts with this email sequence

Capture more abandoned carts with this email sequence

by webnerds | Social Media Marketing

Recapture the attention – and transactions – of your e-commerce cart abandoners Every hour of every day thousands of e-commerce website visitors add items to their shopping carts, then quietly leave without purchasing anything. Even more surprising, most...
Adverts’ positive societal impact and Facebook’s slow growth – News roundup

Adverts’ positive societal impact and Facebook’s slow growth – News roundup

by webnerds | Social Media Marketing

Adverts have ‘positive impact’ on society, LinkedIn hits new records, Google announces new chatbot development and Facebook sees income slow Although last year saw confidence in advertising take a tumble, it seems as though the UK public believes that...
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