by webnerds | Social Media Marketing
Structure your next big campaign using the RACE planning framework Have you got an up-to-date campaign planning process? Ad hoc campaigns or those that re-use old approaches from previous campaigns that have been successful can be the time-saver you need to get a new...
by webnerds | Social Media Marketing
Customers are not only looking for a great product or service but also the most convenient and appealing way to get it – ie, mobile apps. So, there’s no uber to take you to your destination; no Google Maps to help you find the way; no Zomato to satiate your...
by webnerds | Social Media Marketing
When it comes to e-commerce businesses, there are certain types of analytics that you need to keep a close eye on Whatever type of business you have, as long as you have an online presence, you need to carefully track your analytics. When it comes to e-commerce...
by webnerds | Social Media Marketing
Marketing can’t avoid the changes that AI is bringing, so you need to understand how to successfully implement it. Artificial intelligence (AI) is being implemented everywhere. Businesses all over the world have started adopting AI in their routine processes to...
by webnerds | Social Media Marketing
Every social media platform is different, which means there are different rules you should keep in mind when creating social media posts When it comes to social media marketing, it is important to be aware of the differences between the main platforms. Each social...
by webnerds | Social Media Marketing
Chart of the Week: 97% of consumers have abandoned a purchase because the service wasn’t convenient enough, showing that e-commerce needs to compete on more than price. Convenience is the backbone of e-commerce and a huge reason that online shopping has boomed over...
