by webnerds | Social Media Marketing
When it comes to your email marketing channel, the key to realizing and implementing this sales approach is through prospect segmentation, the more specific, the better. I see it way too often: companies going for the quick sale. They do it before they even get to...
by webnerds | Social Media Marketing
Integrated campaigns are effective at balancing both short-term sales uplifts and long-term brand-building effects by combining a range of different channels The advantages of creating a joined-up, integrated marketing communications (IMC) plan are well-documented and...
by webnerds | Social Media Marketing
Benchmarking your performance allows you to understand how well you’re actually performing, compared to real life competitors Measuring digital success is no easy feat; even if you’ve reached your digital marketing goals and KPIs, that doesn’t necessarily mean it’s...
by webnerds | Social Media Marketing
Video landing pages have a video embedded, illustrating the working or value of a service or product, and they can help increase conversion Marketers are constantly working towards improving the conversion rates of their websites. With the average website conversion...
by webnerds | Social Media Marketing
Nine out of ten marketers expect to increase digital marketing budgets in 2020, but how do you make sure your budget is effective? Digital marketing has proven itself to be one of the most effective types of marketing. Email, social media, content marketing, search...
by webnerds | Social Media Marketing
Over 95% of consumers say customer service is the most important factor in their choice of a brand The customer support game is quickly changing. Customers tend to expect more from their interactions with brands and consequently, brands are forced to invest more in...
