by webnerds | Social Media Marketing
Three steps to creating an insight-driven digital marketing report Monitoring, tracking and reporting on marketing campaigns is both an essential and valuable process that enables marketers to evaluate performance and understand what works, what could be improved and...
by webnerds | Social Media Marketing
Metrics are your marketing scorecard, which is why you need to ensure you’re tracking the right ones Metrics are the ‘scorecard’ of your digital marketing work. When these metrics, also known as key performance indicators (KPIs), are moving upwards, you’re...
by webnerds | Social Media Marketing
Despite GDPR coming into effect over 18 months ago, new research shows that many marketers are still concerned about their organizations’ compliance It’s been just over 18 months since the enforcement date of the GDPR. The latest research from the DMA shows that...
by webnerds | Social Media Marketing
Marketers can no longer afford to make 12-month marketing plans and review them annually. The agile approach of marketing enables them to review the performance of their campaigns every 2 weeks, recalibrate the process and iterate accordingly There was a time when...
by webnerds | Social Media Marketing
Are you struggling to measure the impact of your email program and is reporting taking too much time? Then, you might want to consider tracking your email efforts in Google Analytics (GA). Here are ten rock-solid, performance-driven reasons why you should do just...
by webnerds | Social Media Marketing
A robust link building strategy is critical. Being discoverable online means having high domain authority and ranking for the keywords your customers use Companies like Amazon and Google have forever changed the way consumers find and purchase goods and services. As a...
